Bringing the F1 Arcade Brand to life - on a race car.
Goal
Design a bespoke livery for a Formula 1 car to be suspended from the ceiling at F1 Arcade’s Birmingham venue.
Outcome
Bring the F1 Arcade brand to life through a bold, immersive car design, incorporating interactive elements that enhance the visitor experience and create a memorable venue feature.
The project centres on creating a bespoke Formula 1 car livery for F1 Arcade’s Birmingham venue, transforming the car into a striking brand installation suspended from the ceiling.
More than a decorative feature, the design captures the energy, speed and competitive spirit of F1 Arcade, while using interactive elements to encourage visitors to engage with the space. The final result acts as both a memorable photo moment and an immersive expression of the brand, helping bring the venue experience to life in a bold, ownable way.
