Industry

Hospitality

Client

F1® Arcade

Dining Meets Dopamine - Brand Refresh & Launch Campaign

F1® Arcade's refreshed brand & global campaign rollout.

Reposition F1® Arcade with a unique, ownable refresh to the Brand Identity that matches the speed and energy of the sport.

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The Problem

Reposition F1® Arcade with a unique, ownable refresh to the Brand Identity that matches the speed and energy of the sport.

The Solution

Introduce a brand new colour palette, ownable from the F1® Brand, alongside bold new typography options and more playful messaging.