Industry

Hospitality

Client

F1® Arcade

Dining Meets Dopamine - Brand Refresh & Launch Campaign

F1® Arcade's refreshed brand & global campaign rollout.

Goal: Repositioning F1® Arcade with a unique, ownable refresh to the Brand Identity that matches the speed and energy of the sport. Outcome: Rolling out the refreshed brand with a digital and OOH international brand campaign.

App Modal
App Modal
Large Project Gallery Image #1
Large Project Gallery Image #1
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Project Gallery Image for 50% width of the screen #1
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Overview

Repositioning F1® Arcade with a unique, ownable refresh to the Brand Identity that matches the speed and energy of the sport. This was achieved through an update to typography, colour and core brand messaging.